• Raised $1.7M funding
• Reached #2 App Store charts
• 2.5M followers & 1B views on TikTok &  Instagram
• Listed on Forbes 30 Under 30 Education
• $25K investment, University of Washington
• #1 Northwest student startup ($10K award)
• 3–5x Y/Y revenue growth (Profitable after 1 year)
• Generated $10M+ in sales; $50M valuation

• Led full-cycle product development by identifying issues through quantitative & qualitative insights, brainstorming solutions with the team, building implementation roadmaps, assigning tasks, and conducting A/B testing across segmented cohorts to validate features prior to release

• Bridged product and engineering by leading scrum, reviewing front-end and back-end feature work, and QA/testing

• Built AI + Human Tutor system trained on world's largest dataset of student-tutor conversations

• Designed and implemented in-app analytics system to track user behavior and improve end-to-end funnel conversion

• Developed off-platform prevention algorithm recovering $1M+ in lost revenue

• Improved conversion from user sign-up to pay by 45% through key product features and flow enhancements such as: student-tutor matching algorithm, rewards program, referal program, enhanced tutor review profile, simplified onboarding tutorial, and much more

• Automated recruiting pipeline with an AI-powered screening bot, reducing time from job post to hire to 1 week

• Reduced customer support headcount from 6 to 2 through AI response agents and automation

• Built high-efficiency tutor onboarding system, reducing processing time from 5 min to 1 min per applicant

• Implemented filters that eliminated 35% of unqualified applications before review

• Increased team output through internal employee efficiency system; also resulting in missed deadlines becoming a rare occurance

• Reduced projected headcount through automation of business workflows, AI tools, and ops optimization

• Enabled Kadama to operate profitably by scaling lean infrastructure

• Grew Kadama to 2.5M+ followers and 1B+ views, becoming the #2 most-followed education brand globally

• Managed over $1M in paid campaigns across Meta, TikTok, Snap, and Google Ads

• Achieved 3x LTV:CAC with <3 month payback after full funnel and creative optimization

• Directed content team using in-app behavioral data to drive ad performance and engagement

• Drove organic growth by identifying high-intent segments (e.g. college students needing essay help)